Establish Your Ideal Customer Profile (ICP) and Buyer Personas
Traction channels for marketing
There are many traction channels for digital marketing. Which ones you choose will depend on your product, target market, and budget. Here are a few of the most common traction channels for digital marketing in Cambodia:
- Social Media: Social media is a great way to connect with potential customers and build relationships with them. It is also a great way to generate leads. Facebook, Instagram, and Tik Tok are the most popular among other social channels.
- Website: As a marketer, it’s important to have a website to promote your business and products. A website can serve as a central location for customers to learn about your company, find out about your products and services, and contact you. Additionally, a website is an effective way to reach new customers and grow your business.
- Google SEM: SEM can help you target potential customers based on their interests and behaviors, so you can create effective marketing campaigns that get results.
- Influencer: Influencers are individuals who have an established following on social media platforms like Instagram or YouTube. They have a great deal of power in terms of influencing consumers’ decisions when it comes to purchasing products and services because their followers trust them implicitly due to their authenticity and transparency online.
- PR: PR can be a great way to get your product in front of a larger audience. It can be expensive, but if done correctly, it can be very effective.