Cambodia is a small country in Southeast Asia with a population of 16 million people. One thing that may not come to mind when thinking about Cambodia is the number of Facebook users. The number of Facebook users in this country has grown steadily and increased by 24% year-over-year between 2020 and 2022, reaching over 12 million people on Facebook. These numbers show how important it is for businesses to use social media platforms like Facebook to reach their audience and generate more revenue opportunities; the best platform for doing so in Cambodia seems to be Facebook! Over the past decade, Facebook has changed from a means of contacting friends to a platform of significant marketing potential. It provides businesses of all sizes with the opportunity to market their products and services for only $5, allowing them to enter markets that would have been impossible 5 years ago.
As of 2020, there are over 2.4 billion active accounts on the platform every month, making it the largest potential audience in the world. If this doesn’t sound great by itself, research is now showing that around two-thirds of all Facebook users will visit a Facebook Business feed at least once a week. With potential customers already looking for a new product to buy, a clearly defined Facebook Marketing Campaign is the best way to take full advantage.
As time goes on and your campaigns are successful, you will also begin building your own audience. These are individuals who will share your posts for you completely free of charge, providing you with free marketing. The larger your audience and the more valuable your content, the easier it will become to sell your products all around the globe. For example, if you own a brand new product in Phnom Penh, you can build an audience in other provinces such as Siem Reap, Battambang, Kep, and even other countries around the world!
This scale of marketing has never been available to smaller companies and is only predicted to grow in the future. By 2025 it is estimated that the platform will have over 4.41 billion users around the globe- almost half the planet! With so much opportunity available, marketing on Facebook is not just an option, but a must if you want to compete in the future. The sooner you get started on the platform, the sooner you will begin to enjoy the many benefits that it brings!