According to a survey conducted by Meta, 50% of people contacted a business page after seeing a video on Reels, while 66% said they purchased a service or product after watching a Reel. Lift studies also show that advertising using videos alone, or videos combined with images, performs better than using images alone, because videos are a key tool in increasing audience engagement and retention.
Below are 5 key tips for creating effective videos for health care services, such as treatments, consultations, health programs, and more:
1. Create vertical videos
Start by preparing your video in the proper format for Reels and Stories, using a 9:16 vertical ratio. You can use either a camera or a modern smartphone. However, before filming, be sure to plan carefully what to shoot and in what order to make your content organized and clear.
2. Highlight the message you want to share
In the first 3 seconds, show the most important information you want to convey. For example, a digital dental scan, a surgical procedure, or emergency care methods. Don’t forget to display your logo so viewers can easily remember your brand.
Quick tips for better results:
- Keep the message under 300 characters.
- Place the message in the middle of the video.
- Use emojis in the caption to make it more engaging.
3. Make your videos entertaining, relatable, and easy to understand
Use these three strategies to keep viewers engaged longer:
- Entertain: Ask questions to spark curiosity. For example: “Do you want perfectly straight teeth?”
- Connect with your audience: Show behind-the-scenes actions in your business, success stories of customers using your service, or daily tasks like cleaning or sterilization, which highlight your service’s quality.
- Easy to understand: Use clear text and narration to explain what you are promoting and what action you want viewers to take. For example: “Book now for a free consultation.”
4. The Use sounds
Add music, voiceovers, or sound effects to enhance your video. Moreover, when creating videos or Reels for advertising, ensure that you use copyright-free sounds.
5. Show your face in the video
Reels featuring people have a 27% higher CTR than videos without human presence. Including people helps potential customers connect with your business and builds additional trust.
Simple videos filmed with a smartphone can be very cost-effective and often perform better than high-budget productions. So don’t worry too much about creating the perfect video—focus more on your content. Make sure it is relevant, adds real value, and resonates with your audience.
