Graphic design is an essential part of any business owner’s marketing strategy, but many people don’t realize that good graphic design will help your content be more engaging. If you’re not sure what makes for engaging social media graphics, take a look at the following five ways to improve.
1. Make sure your graphics are easy to understand at first glance
Business owners often think their graphics are easy to understand, but in reality they’re not. The most important thing your graphic needs is clarity and simplicity. If you want to grab the attention of your audience and ensure that they can quickly grasp what it’s all about, use these tips: keep the visual design simple; make sure text is readable; choose a color scheme that contrasts well with the background color on which it will be displayed.
2. Keep it simple – avoid using too many words in each graphic
Simple doesn’t mean easy though! Simple things can actually be pretty complex when you really think about them. Remember that simple does not always equal boring. Simple graphics with only a few colors and limited text in an artistic way can make your artwork stand out in a crowd.
3. Add an image that is relevant to the topic, but does not distract from the text
You can use images in your poster presentation to help explain a concept or topic, but be careful to not detract from the text.
One way you can add relevant images is to include different types of charts and graphs that are related to your research. In the example above, the graph adds information about what would happen if humans didn’t do anything about climate change. The image clearly shows how average summer temperatures will increase over time, which supports the argument presented below it.
In order for this graphic design strategy to work well, make sure that all elements on paper- especially text- are easy to read and understand because readers will be able to focus on only one thing at a time.
4. Avoid using too many fonts in one design
People often think that it is important to be able to use many fonts in a design, but this isn’t true. The only time when using multiple fonts helps your design is when you are trying to make two separate pieces of text stand out from each other. Using too many font types can confuse the viewer and make them think that it is difficult or bothersome to read what you have written. Keeping your art simple not only makes sure that your message reaches people, but also makes it easier for people get into the artwork because there are less distractions keeping their attention elsewhere.
5. Add text to make it more engaging and easier-to-read
When designing a poster, you have to find a way to engage your audience and keep them interested in what you are saying. One of the easiest ways to do this is adding text. Here are some examples:
Just by adding some text, I can give people an idea of what’s going on here. The example below shows how adding text can make something more engaging :
This example uses very little text compared to the previous one, but it still gives a good idea of where we’re at and that we got a lot of positive feedback in our survey! Adding text isn’t difficult – it’s just important that you choose wisely when deciding where words will go.