Both Facebook and Google are known for their ability to help businesses quickly scale with affordable ad campaigns and full customization options. But which is better for E-commerce?
The Benefits of Facebook
On Facebook you can take full advantage of your visuals, ensuring that your content is visually captivating. As a result, you can make sure that your ads blend in seamlessly with the visual content that other Facebook users will scroll past on their feed. This allows for higher engagement and customer retention. Secondly, Facebook ad pricing is significantly more affordable than even the cheapest ads available on other platforms. This allows you to begin marketing no matter how small your business. The average cost per click (CPC) is much lower on Facebook compared to Google Ads and you also have full control over the CPC that you have budgeted for. The minimum cost of an ad is also as low as $1 per day which can potentially still bring in fantastic results if your ad is good enough.
The Benefits of Google
Although Facebook is by far the largest social media platform, Google can utilize the entire internet. It is estimated that in total, Google has around 40,000 search queries every second. As a result, the audience size is truly unbeatable. Therefore, Google can get your ads to a far greater number of people. On Google, marketers also have the option to choose from a wide range of different ads. As well as the traditional text-based ad, there is a wide array of options to choose from including the display network, search network, Google Shopping, and remarketing. They can also tailor the formats based on the industry the ad has been designed for. Overall, both platforms boast a range of advantages for users to take advantage of, allowing individual business owners to decide based on their needs.